Hyundai Mobis will extend supply of EV parts to rival automakers

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SEOUL — Hyundai Motor’s own supplier, Mobis, will extend its supply of electric vehicle parts to rival automakers as the race toward electrification in the industry intensifies.

Hyundai Mobis is in talks with two global automakers to supply EV parts, Ahn Byung-ki, senior vice president of electric powertrain business at Hyundai Mobis, told Reuters, as the company hopes to boost volume and lower prices.

Ahn said Mobis hoped to win orders from the automakers as early as this year, marking its first deal to supply electrified powertrains, although it has supplied other parts of EVs or gasoline cars to Fiat-Chrysler Automobiles and others.

The move is a direct response to companies such as Volkswagen Group and Tesla Inc. cooperating with suppliers with whom Hyundai had worked for decades.

“We were not able to supply to other companies because we were busy with keeping up with Hyundai’s growth. Now this has changed,” Ahn said.

“If we increase outside sales, overall prices will drop. This will benefit everyone — us, global companies and Hyundai,” said Ahn, who previously developed eco-friendly cars at Hyundai Motor.

Hyundai Mobis, in which Hyundai Motor Group chairman Chung Mong-koo is the biggest individual shareholder, gets more than 90 percent of its revenue from its parent company.

Ahn said reducing EV costs is key to competing with cheaper gasoline cars without subsidies, especially as Chinese rivals undercut Hyundai, and Tesla accelerates the industry’s shift to EVs.

Hyundai suppliers can leverage Hyundai’s longtime experience with developing eco-friendly cars, he said, which puts them ahead of European peers who have focused on diesel.

Hyundai Motor and its affiliate Kia Motors ranked third in global battery electric vehicle sales last year, behind Tesla and Renault-Nissan, according to researcher LMC Automotive.

Hyundai Motor Group’s heir and de facto leader, Euisun Chung, recently said Hyundai is aiming to have more than 10 percent of EV global market share in 2025.

Logistics affiliate Hyundai Glovis, which counts Euisun Chung as its biggest shareholder, has also expanded customers from Hyundai to Tesla and VW to transport vehicles across continents.

Seeking survival

Like many of Korea’s family-owned conglomerates, or chaebol, Hyundai Group is deeply invested in vertical integration, with affiliates making key parts and even steel. Family members, aides and others close to the company founded key suppliers.

After years of breakneck growth, however, Hyundai-Kia’s production volume began trending down in 2016, hitting suppliers and moving them to rely less on Hyundai.

“As growth slowed, Hyundai told suppliers to survive on their own,” said Lee Hang-koo, senior researcher at Korea Institute for Industrial Economics & Trade.

Hyundai supplier Hanon Systems, which supplies parts to the Tesla Model 3 and VW’s ID3, generates more than half of its revenue from non-Hyundai customers.

Myoung Shin, founded by a former confidant of Hyundai’s legendary founder Chung Ju-yung, planned to manufacture EVs for Chinese startup Byton after acquiring GM’s closed factory in Korea, creating potential competition with Hyundai, a key customer. An affiliate is also supplying hot-stamping parts to Tesla for the Model 3’s body.

But the pandemic hit Byton hard, delaying Myoung Shin’s plan to start pilot production of Byton’s M-Byte model this year, a person familiar with the matter said, speaking on condition of anonymity because of the sensitivity of the matter.

“It is not easy to reduce reliance on Hyundai,” he said.

Hyundai Mobis ranks No. 7 on the Automotive News list ot top 100 global suppliers with global sales to automakers of $26.2 billion in 2019.

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Saurabh Shukla

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