Alfa Romeo starts life in Stellantis with a promise of growth

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Alfa Romeo has been the focus of multiple relaunch plans over the last 15 years, none of which has generated lasting results. Its current range has been reduced to just the Giulia midsize sedan and Stelvio midsize crossover, after production of the Giulietta compact hatchback was stopped in December.
Global vehicle sales from January to September declined by 39 percent to a mere 41,116 units, according to figures from JATO Dynamics. Full-year sales in Europe (EU plus EFTA countries and the UK) fell 32 percent in 2020 to 36,526 units, figures from the trade group ACEA show.

In the U.S., Alfa Romeo said deliveries increased 23 percent in the fourth quarter of 2020 to 6,093 vehicles, while full-year sales gained 2 percent to 18,586 units.

The brand has not released annual global sales figures, but according to the FIM-CISL metalworkers union, production of Giulietta, Giulia and Stelvio models at the Cassino plant, in southern Italy, declined 9 percent in 2020 to 53,422 units.

Production of a new compact crossover will start in the second half of 2021, the model was previewed by the Tonale concept displayed at the 2019 Geneva auto show. A small crossover will then be added; it will be built  in Poland using PSA’s CMP architecture and could arrive in 2023. 

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Saurabh Shukla

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